The Movie : Yeh Nazdeekiyan (1982)
The Rating : 2/10
The Sentence : Shabana Azmi A/B testing her way to a national award in 1982: "This year, I'm going to act in 2 movies with the same story; let's title one 'Arth', and the other 'Yeh Nazdeekiyan'; let's vary some minor details, like the occupation of the male protagonist and the actress who plays the character inspired by Parveen Babi; and finally, let's end one with a women's empowerment message and the other with a killer Asha Bhosle track."
About:
Iqbal Mohammed is Head of Innovation & Strategy at a digital innovation agency serving the DACH and wider European markets. He is the winner of the WPP Atticus Award for Best Original Published Writing in Marketing & Communication.
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